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Self-sabotage

In Club Soda, we talk about hitting the fuck it button because of how it feels to do it. Hitting the fuck it button isn’t just about undermining or stopping our progress. We hit the button knowing that we might end up in an even worse position than where we started. But we hit it anyway, because we simply don’t care. It’s the ultimate act of self-sabotage.

When we sabotage ourselves, we’re not just messing up our intentions and plans. Self-sabotage actually damages us. So why would we want to do this to ourselves?

Psychologists suggest a wide range of reasons, including worrying that we are frauds, the familiarity of failure and sheer boredom. Any of these things might be true, but we’d like to suggest another reason we hit the fuck it button.

Deep down, we’d rather have the shitty certainty of our old lives than face the wild unknown of the future.

We all tend to imagine that things were better in the past. After a while, we remember the good times and forget the hangovers. And we’re not actively choosing to misremember. Our lazy brains compress and simplify our memories to save space, discarding whatever they can. It turns out a human brain isn’t quite up to the task of remembering the entirety of a human life.

So, when faced with the fuck it button, instead of trusting your rose-tinted memories, trust this fact: at some point, a past version of you was convinced that you wanted to change. And so you began.